Tips to succeed in equity investing: 4 Mantras to remember

We all know that the way to make returns higher than inflation is to invest in equities directly or indirectly. This helps investor grow their capital much faster and will help beat inflation inspite of sharp periods of decline. Direct equity investment involves buying and holding of shares of stock on a stock market by individuals and funds in anticipation of income from dividends and capital gain as the value of the stock rises.

If one remembers following points while investing in equities the chances of doing blunders reduces substantially.


1. Select stocks based on the company's performance

Collect historical data of the company in which you are planning to invest in and check their profit graph. They should be a minimum cap of around at least 20 - 25% on the returns from the capital invested by its shareholders.

Checking long term helps you assess the true value of the company while a shorter term of 6 months could just be a reflection of market mood rather than the solid foundation the company is based upon.

2. Strike the right balance and stick to it

- It is essential to take a very disciplined approach towards your stock plannhng.

- Be prepared to stumble over unexpected bumps when you start out or for that matter be prepared to be surprised from time to time as the volatility of the market is such.

- The best results await those who participate in the long drawn out game that last well over a number of years to the tune of 10-12 years to be precise.

- Strike a balance with your stocks, don’t accumulate too many and then again don’t invest in too little. A moderate diversification should be the key factor in striking this balance, i.e. perhaps say about 15 should be a good way to diversify for someone who wishes to stay invested in the long term.

- Understand the companies you are invested in and also keep a tab of the trading volumes of a particular stock purchased. This will help you estimate the percentage of active participation in that stock and is also a test of its liquidity quotient.

- Have a secure allocation plan in place, consult the experts and avoid temptation to buy too much into one single company.

3. Monitor and consistently evaluate the investments

Be in touch with every change that happens with regards to your stocks. During the lean times there might be good opportunities thrown up for the grabbing. Don’t lose sight of those if it makes investment sense for you. Figure out how you buy low at such points in time.

Keep track of the stock worth in order to determine if key elements that prompted you to buy the stocks in the first place are still secure in place or if your earlier expectations have been undermined. Keep track of the prices on your finance worksheet and subject them to a quarterly and yearly review. This will help you reassess and reallocate according your current risk capacity.

4. Errors are an individual’s portals of discovery

Your experience with stocks may be a mixed bag of both good and bad. Store away good pointers from the things that worked for you and learn from the bad experiences in perfecting your investment skills. Begin the exciting journey of making your every penny count!

ONGC Q3 FY 2011 - 2012 Result Analysis

Oil and Natural Gas Corporation (ONGC), India's largest oil and gas exploration company, reported a 4.8% decline in net profit at Rs 6,741 crore for the quarter ended December 2011 as against Rs 7,083 crore in December 2010.

Net sales too fell 2.5% to Rs 18,123 crore from Rs 18,586 crore in the same period a year ago. ONGC also reported a royalty reversal of Rs 3,142 crore as against an expectation of Rs 2,500 crore.


The company's stocks reacted negatively and fell 1.4% after the result announcement at Rs 282. However at current market price the stock is available at less than 10 time FY 13 expected EPS. For results press release use the following link:

Bharti Airtel Q3 FY 2011 - 2012 Result Analysis

Bharti Airtel, India's largest telecom service provider, grew its revenues by 7% to Rs 18,477 crore in Q3 of current fiscal over the September 2011 (Q2) quarter. Its earnings before interest, tax, depreciation and amortization grew 2.5% sequentially while net profit declined by 16.6% y-o-y and 1.5% q-o-q to Rs 1,011.3 crore. Bharti’s third quarter performance shows that while it has managed to grow revenues, maintaining profitability is increasingly becoming a challenge.

Bharti reported a higher than expected SG&A of Rs 3,465 crore compared to estimates of Rs 3,116.7 crore. The impact of this higher SG&A spend has hurt the bottom line by Rs 235 crore. The company’s EBITDA margins too have contracted sequentially from 33.6% in Q2 to 32.2% in Q3.

Bharti’s ARPM rose to Rs 0.446 compared with Rs 0.436 a quarter earlier. Consequently, the company’s ARPU (average revenue per user) improved by Rs 4 sequentially to Rs 187 during the quarter.


The stock rallied after the Supreme Court cancelled all 122 2G licences issued after 2008 as the market expected the competitive intensity to come off, but not all analysts are of this opinion. Many believe that telecom is a price-sensitive business and the competitive intensity will continue to prevail.